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How do you get more referrals without being low-status or needy always asking for them? It's easy...
The 90/10 Factor. Polls each year show that 90% of affluent clients would refer their advisors. Only about 10% do.
The gold is in the 80% gap.
*BTW, "I'll just do it another time" often never comes. This is a big, fixable problem.
First, remove the "top 3 reasons they don't refer" by making it intuitive for them to share you with the people in their lives. Then, automate it so you never have to ask for a referral again.
First off, gray areas are business killers. When you make the pathway crystal clear for your clients to give introductions & referrals, they can occur automatically. But, there is more...
It's the people who vote for you with their wallets...Your clients. But we take it up a notch higher. Your #1 COI is the top 20% of your clients. More on that momentarily.
Actually, switch MASSIVE for large. Between family, friends, social media, etc., the average person is connected to +600 people. This means one client has a reach of +600...
Who are also your #1 COI...
These people are 1 degree away from you.
Who most closely resembles these clients? Is it the strangers? Hmmm, nope! Isn't it the people in their lives? Heck, yes, it is...Bar none.
The Pareto principle (80/20 rule) drives the AskMyAdvisor Method. Do you now see how, with your COI of 1,000s and 80% of revenue coming from 20% of your clients, you can focus purely on them?
First, identify your best clients (top 20%). Make a list of them
It's by invitation-only. This direct access is above and beyond the standard access all clients have.
Let your invited clients know they can share this private Q&A access with people in their lives, noting that nonclients are welcome (important).
It's by invitation only for a reason. Only invited clients of yours get your private Q&A Portal URL. That is the gateway. The golden ticket they have? They can share it with people in their lives (invited nonclients are welcome).
Remember, there are only two types of people with access to you here to Q&A...
The only people with access to you? Your best clients (top 20%) & the 1,000's of people in their lives who are 1 degree away from you. So now...
As a result of you having this Unique Mechanism (UM) in place, 100% of the people asking questions are qualified. There is no higher level of client or prospect you can be in communication with.
When you go to the doctor, what happens 100% of the time? You are asked questions, right? This is how you diagnose the problem.
Questions identify the problem (pain) & are the #1 way to start a conversation. By going direct to Q&A there's no wasted back & forth. It allows the expert (you) to shine, immediately. Also...
If so, take the next step to see how the AskMyAdvisor ReferralRocket+ DFY software turns this system on for you in 15-minutes to have it working 24/7/365. It's adding a +$90,000 a year salesperson to the staff for peanuts...
Uncover the actual dollar amount (it's not what you think). How big your reach is (enormous!). How to automate referrals (simplify). Don't miss out! Click the button to let the calculator crunch your numbers...
Bill Cates – Hall of Fame speaker, bestselling author & coach.
Here's a clip from Brian Ouellette's upcoming appearance on Bill's Top Advisor show.
John Lee Dumas, host of the award-winning podcast; Entrepreneurs on Fire. With guests ranging from Gary Vaynerchuk, Tim Ferriss, Tony Robbins, it's one of the most influential business podcasts on the planet.
James Pollard. Host of "Financial Advisor Marketing" Podcast & Founder of The Advisor Coach
Steve Gordon. Unstoppable CEO. Best-Selling Author. Strategic Coach. Vistage Alum. Simplifier.
unstoppableceo.net
Ken Hardison Esq. Founder & President of PILMMA. Ken is known as the “Millionaire Maker” for a reason. He’s helped lawyers across the country double, triple, or quadruple their law practices and income. "PILMMA teaches you what they don't in law school."
Tristan Ahumada, CEO
LabCoat Agents, The World’s Largest Online Real Estate Community (+150,500 realtor members). Malibu, California
Eric L. Dunavant, Founder & President of Paradiem, is an author, speaker, and philanthropist. Eric has been featured in a variety of media outlets such as New York Times, Wall Street Journal, and Business Insider.
Paradiem, is the Fastest Growing RIA in Louisiana.
Recently featured as the cover story for the Points Living Magazine article, "Brian Ouellette and his Entrepreneurial Family." With Washington residents, from the SaaS world, including Jeff Bezos, Bill Gates, Steve Ballmer among other established SaaS players, Points Living Magazine is published exclusively for the residents of Clyde Hill
Recently featured as the cover story for the Points Living Magazine article, "Brian Ouellette and his Entrepreneurial Family." With Washington residents, from the SaaS world, including Jeff Bezos, Bill Gates, Steve Ballmer among other established SaaS players, Points Living Magazine is published exclusively for the residents of Clyde Hill, Medina, Hunts Point, and Yarrow Point. It has been well-loved in the community since 2010.
Josh Elledge - Over 2,500 media appearances. Syndicated TV expert & newspaper columnist. +130K audience. Keynote speaker. We scale 6-figure. consultants to 7-figures.
Thomas C. Helfrich, Founder of InstantRelevant. Chief Nerd Officer at AiNerd. Host of the AI WITH ATTITUDE Podcast.
Randolph Rademaker. Client-Side, Angel investor. Bellevue, Washington.
Seth Greene, CEO, The SharkPreneur Podcast with Kevin Harrington. #6 on NASDAQ’s list of “Top Podcasts You Must Listen To.” Williamsville, New York
But it gets worse...If your best clients can't easily refer you. Learn how to fix this in 15 min. by just making it easier for them.